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11/10/11(Thu)22:47 No. 31374942 File1320983269.jpg -(89 KB, 700x933, fleps.jpg ) Shout Factory on the DVD releases: http://www.equestriadaily.com/2011/11/official-response-from-shout-factory-on.html>Guys, I understand the "Brony" movement, but one thing has to remain clear. This show was not intended for the older audience as much as it was intended for children. Retailers don't take into account the size of the audience bigger than its target. The target for this series, like it or not, is children. And young children's DVDs do not sell well when in large disc-count sets. Parents don't want to shell out $30-$40 for four discs, when they can spend less on a single disc. So the retailers make it clear that they want single disc sets. >We can create both, if the retailers agree to take both. But we cannot spend the necessary money to create complete season sets, if they're only going to sell online or at Shout! Factory Select, because retailers rejected them. >My Little Pony is a different case, altogether. While developed for television by the wife of the borderline kids/adults series The Powerpuff Girls, this is still a show that is based on a young kids toy line and is aimed at young children who are learning the "magic of friendship." That adults have become big fans of the show is an added bonus. But the show is a children's show and children's shows sell A LOT better on single-disc compilations that parents can simply throw into the players and press 'play.'