| >> |
07/19/11(Tue)09:16 No.27844220>>27844137
>Of these brands posting growth, MY LITTLE PONY is an interesting proof point to discuss, as it relates to television. As you know, the MY LITTLE PONY brand has been reinvented based on Hasbro Studios' animated series MY LITTLE PONY Friendship is Magic. The program is airing on The Hub in the U.S. and Treehouse in Canada. On both networks, it is a top-rated program. In Canada, the program began airing in January on Treehouse, and point-of-sale trends at our top 4 accounts are up over 30% year-to-date through July 2.
>In the U.S., The Hub recently began its summer schedule, which has the program airing 7 days a week. While still early, U.S. POS at our top 4 accounts was up 9% in June versus May. Additionally, MY LITTLE PONY recently began airing on Cartoon Network's U.K. Boomerang channel. It is in the top 5 shows airing on the network, and compared to the channel's previous 4 weeks average for that same time slot, the show boasted the channel rating by 53%.
>By this fall, we expect entertainment to be airing in markets, which represent 90% of MY LITTLE PONY business. We're also receiving tremendous feedback from key licensees and retailers around the world based on the strength of the entertainment and broad consumer interest. MY LITTLE PONY has all the right ingredients to fill a gap in the marketplace that currently exists for a strong, young girls' multi-category property. MY LITTLE PONY is an important brand for Hasbro, and we are delighted to see it posting growth again based on engaging entertainment, innovative product and strong retail support. |
